About Our Outback Initiative

Team members in the Australian outback

Our Story

Beginnings of our outback project

It all began in 2003 when Jack Harrison, a former ABC rural reporter, noticed how rapidly the traditional knowledge of outback living was disappearing. As elderly station owners passed on and young people moved to cities, centuries of practical wisdom about surviving in Australia's harshest environments was being lost forever.

With nothing more than an old Land Rover, a tape recorder, and a passionate commitment to preservation, Jack set out on a six-month journey to record the stories of remote station families across the Northern Territory and Western Australia. What was intended as material for a documentary series evolved into something much more significant when Jack met Emma Lawson, an environmental anthropologist studying traditional land management practices.

Together, they recognized an opportunity to not just document the outback way of life, but to create connections between isolated communities and build a platform where traditional knowledge could be shared, celebrated, and preserved for future generations. By 2005, they had established a small base in Alice Springs and formalized the "Life in the Australian Outback" initiative.

Over the following two decades, our organization has grown from those humble beginnings into a nationwide network supporting remote communities, facilitating knowledge exchange, and helping outback residents adapt to changing environmental, economic, and technological conditions while maintaining their unique cultural identity and connection to the land.

Our Mission & Values

Mission Statement

Our mission is to preserve, celebrate and sustain Australia's outback way of life by connecting remote communities, documenting traditional knowledge, and supporting the resilience and adaptation of rural populations in a rapidly changing world.

Authenticity

We believe in honest representation of outback life, acknowledging both its challenges and rewards. Our work respects the genuine voices, experiences, and perspectives of rural Australians.

Respect for Country

We recognize that sustainable relationships with the land are central to outback identity. We honor both Indigenous and settler approaches to environmental stewardship.

Resilience

We celebrate and foster the adaptability and resourcefulness that characterizes outback communities, helping them navigate changing conditions while maintaining their cultural identity.

Inclusivity

We actively seek to represent the diversity of outback experiences across cultural backgrounds, genders, generations, and regions, creating a platform where all voices are valued.

Meet Our Team

Jack Harrison - Founder & Director

Jack Harrison

Founder & Director

With over 30 years of experience in rural journalism, Jack brings deep connections with station families across Australia. His documentary work has received national recognition, and he maintains an active role coordinating our oral history program.

Dr. Emma Lawson - Research Director

Dr. Emma Lawson

Research Director

Emma's background in environmental anthropology informs our approach to documenting sustainable land management practices. She leads our collaboration with universities and research institutions, ensuring our work contributes to academic understanding of rural Australia.

Warru Jangala - Indigenous Engagement Coordinator

Warru Jangala

Indigenous Engagement Coordinator

A Warlpiri man from Yuendumu, Warru ensures our programs respect and incorporate Indigenous perspectives. His experience bridging traditional knowledge and contemporary land management has been instrumental in developing our cultural workshops.

Sarah Collins - Community Program Manager

Sarah Collins

Community Program Manager

Growing up on a cattle station near Longreach, Sarah understands firsthand the challenges of remote education and social connection. She coordinates our workshops and community events, bringing practical experience from her previous role with the School of the Air.

Our Impact & Achievements

Over two decades of dedicated work with Australia's remote communities, we've built a substantial legacy of preservation, education, and support. Our initiatives have touched thousands of lives across the outback, creating tangible benefits for residents while raising awareness of rural issues nationally.

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Preserving Heritage

  • Created Australia's largest digital archive of outback oral histories with over 500 recorded interviews
  • Documented 120+ traditional skills and practices at risk of being lost
  • Published 8 books of outback stories and wisdom
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Building Communities

  • Connected 45 isolated communities through our regional networks
  • Facilitated over 200 skill-sharing workshops reaching 3,000+ participants
  • Created digital platforms enabling remote residents to share experiences and solutions
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Education & Awareness

  • Developed curriculum materials used in over 300 schools across Australia
  • Our traveling exhibitions have reached over 50,000 urban Australians
  • Created award-winning documentaries viewed by millions nationally
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Sustainable Innovation

  • Supported 25 community-led projects adapting traditional practices to modern challenges
  • Helped establish 15 indigenous ranger programs combining traditional and scientific knowledge
  • Created framework for sustainable tourism that benefits local communities

What People Say

Tom Buckley - Station Owner

"When we first met Jack and his team, I thought they were just another bunch of city folks come to gawk at us 'quaint' bush people. Twenty years later, they're family. They've preserved stories from old-timers who've since passed on, helped us adapt our land management for changing climate, and given my grandkids a sense of pride in their bush heritage I never thought possible."

Tom Buckley

3rd Generation Station Owner, Kimberley Region

Aunty Mavis Peterson - Indigenous Elder

"This mob understands that the outback isn't just about white fellas on cattle stations. They listen to our stories too, and respect our knowledge. They've helped us record our language and traditions for the young ones, and brought together different kinds of knowledge about caring for country. That partnership way of working, that's the right way forward."

Aunty Mavis Peterson

Indigenous Elder, Western Desert

Dr. Michael Chen - Rural Sociologist

"As an academic studying rural communities, I've been consistently impressed by this organization's methodological rigor combined with genuine respect for community knowledge. Their archive represents the most comprehensive documentation of Australian rural life ever assembled, and their practical programs demonstrate how heritage preservation can directly benefit contemporary communities."

Dr. Michael Chen

Rural Sociologist, University of Adelaide

Join Our Outback Journey

Whether you're a long-term outback resident with stories to share, an organization looking to partner with us, or simply someone passionate about preserving Australia's unique rural heritage, we'd love to connect with you.